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Entry Strategy encompasses a wide scope of activities and these activities need to be strategically undertaken in order to ensure successful penetration into Indian markets.
India is a lucrative investment option for investors in the Asia Pacific region. The Government of India has undertaken several reforms to make India investor friendly and owing to such initiatives, India has ranked at 63rd position in the World Banks ease of doing business in India ranking.
India has a diverse culture and every state is unique. A thorough analysis is required to decide whether setting up in India is a feasible and would the business be able to gain a competitive edge in India considering the various factors. For this, our team of professionals assesses market conditions and the various market drivers to ascertain for suitability of setting up commercial presence in India.
A market analysis is undertaken to evaluate the dynamics of the market in which the entity needs to operate – competitors, supply chain management, logistics, regulatory environment etc. We prepare an in-depth market report outlining the various factors which affect the investment into India:
Based on the Market Assessment Report and the goals of the organization, we formulate a strategy to enter the Indian market. We strategize and conceptualize entry into India considering the factors which would be advantageous to the establishment and growth of any company in India.
Depending upon the goals of the organization we define a business plan. This business plan lays the initial foundation and guides the management through the initial stage of setting up. It is essentially a guidebook which defines the company’s value proposition, product/service line, customers, initial structure etc. It highlights/makes clear the unique value of the organization and makes clear sense to the people who would be associated with the organization.
Our in – house experts strategically advise on the best entry option and handhold through the entire incorporation cycle. Investors may choose to incorporate an entity in India or may opt for merger and acquisitions, strategic partnerships. We assist under both options:
A market analysis is undertaken to evaluate the dynamics of the market in which the entity needs to operate – competitors, supply chain management, logistics, regulatory environment etc. We prepare an in-depth market report outlining the various factors which affect the investment into India:
Certain investors would prefer entering India by collaborating with an already existing Indian entity or outsourcing specific portions of their orders to Indian sub – contractors. Keeping in mind the parameters or objective of the foreign investors, we provide customized solutions in order to create a competitive edge. Some options are as under:
A foreign investor needs to identify and evaluate the options available in light of the business objective and goals, opportunities and regulatory framework. Our Approach: